Instagram analysis of


Nischad Utbildnings' social media analyst Rickard Eriksson have analyzed the last 3 months of Instagram efforts by Marsblade, based in Östersund in Jämtland. During this time the organization have reached an NU Score* of 60, which is 20 % better than the median.

Your NU Score's components

Follower Base
Interactions Per Post
Interactions Per Follower
Posts Per Week

Successful Posts


It’s time to start training for the next hockey season. . Maximize your on-ice endurance, speed and strength. . Increase your stride power and efficiency. . Improve accuracy, control and power in your shot and stickhandling. . More info about the Marsblade Roller Frame (link in bio!). #marsblade…

1 340 interaction points on 22 718 followers

We´ve changed the way hockey players train. Now we´ll change the game. . Be a part of the biggest evolution in hockey. . Less than 2 days remaining of our Kickstarter project, get a pair now (link in bio!). #marsblade #flowmotiontechnology #hockey #nhl

980 interaction points on 22 718 followers

Bad Posts


Less than 2 days to go on our Kickstarter project, so make sure to move fast (link in bio!). #marsblade #flowmotiontechnology #hockey #nhl

468 interaction points on 22 718 followers

Have you checked out the Marsblade Ice Holder on Kickstarter? . If not, see how it works and order now, but move fast (link in bio!). #marsblade #flowmotiontechnology #hockey #nhl

481 interaction points on 22 718 followers

Interactions per post

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What is the NU Score?

The NU Score (acronym for Nischad Utbildning) is a quality measurement developed by us, Nischad Utbildning. It's a value between 0 and 100, based on the latest 3 months of activity in social media. The NU score is based on the following:

  • Engagement. A measurement of how engaged your followers have been. By engagement we mean liking, commenting or sharing your posts. A comment means more than a simple like, a share means more than a comment.
  • Follower Base. How big is your potential? A big engagement means nothing without a sizeable and relevant audience.
  • Frequency. How often do you post? The social networks' filter algorithms prefer a steady stream of interesting content.

A regular company/organization should have a NU Score of at least 50. A value below 50 tells you something have to be done to improve your social media activities.