Instagram analysis of


Nischad Utbildnings' social media analyst Rickard Eriksson have analyzed the last 3 months of Instagram efforts by Hööks, based in Kristianstad in Skåne. During this time the organization have reached an NU Score* of 74, which is 47 % better than the median.

Your NU Score's components

Follower Base
Interactions Per Post
Interactions Per Follower
Posts Per Week

Successful Posts


New, cool camouflage ???????? #hookedonhööks #camouflage #springnews

6 090 interaction points on 84 669 followers

Which outfit is your favorite? ❤️???????? #hookedonhööks #horse #outfits

6 069 interaction points on 84 669 followers

Bad Posts


Grattis till de fem vinnarna av GHS-biljetterna! ???????? Skicka ett PM med adress för att få biljetterna. ???? Vi ses på @gothenburghorseshow ????????????

1 696 interaction points on 84 669 followers

Yep! ☺️ #hookedonhööks #laugh #horse

2 555 interaction points on 84 669 followers

Interactions per post

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What is the NU Score?

The NU Score (acronym for Nischad Utbildning) is a quality measurement developed by us, Nischad Utbildning. It's a value between 0 and 100, based on the latest 3 months of activity in social media. The NU score is based on the following:

  • Engagement. A measurement of how engaged your followers have been. By engagement we mean liking, commenting or sharing your posts. A comment means more than a simple like, a share means more than a comment.
  • Follower Base. How big is your potential? A big engagement means nothing without a sizeable and relevant audience.
  • Frequency. How often do you post? The social networks' filter algorithms prefer a steady stream of interesting content.

A regular company/organization should have a NU Score of at least 50. A value below 50 tells you something have to be done to improve your social media activities.