Instagram analysis of


Nischad Utbildnings' social media analyst Rickard Eriksson have analyzed the last 3 months of Instagram efforts by Haglöfs, based in Jakobsberg in Stockholms län. During this time the organization have reached an NU Score* of 71, which is 42 % better than the median.

Your NU Score's components

Follower Base
Interactions Per Post
Interactions Per Follower
Posts Per Week

Successful Posts


Stairway to heaven. @niklashollsten @jennikaipainen @saalbach_com #saalbach #hinterglemm #homeoflässig

2 724 interaction points on 44 035 followers

For our love of nature. ????@stianmedsekken1

2 075 interaction points on 44 035 followers

Bad Posts


"I won’t give up, even though it might rain or even storm. Because there is nothing I would rather do. This is where I belong." This is The Beautiful Struggle with fly fisher @emilie.bjorkman #thebeautifulstruggle

330 interaction points on 44 035 followers

We all strive to get by one way or another. But for some, just getting by isn´t enough. These are the moments we at Haglöfs live for. Welcome to The Beautiful Struggle. #thebeautifulstruggle

421 interaction points on 44 035 followers

Interactions per post

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What is the NU Score?

The NU Score (acronym for Nischad Utbildning) is a quality measurement developed by us, Nischad Utbildning. It's a value between 0 and 100, based on the latest 3 months of activity in social media. The NU score is based on the following:

  • Engagement. A measurement of how engaged your followers have been. By engagement we mean liking, commenting or sharing your posts. A comment means more than a simple like, a share means more than a comment.
  • Follower Base. How big is your potential? A big engagement means nothing without a sizeable and relevant audience.
  • Frequency. How often do you post? The social networks' filter algorithms prefer a steady stream of interesting content.

A regular company/organization should have a NU Score of at least 50. A value below 50 tells you something have to be done to improve your social media activities.