Instagram analysis of


Nischad Utbildnings' social media analyst Rickard Eriksson have analyzed the last 3 months of Instagram efforts by Klubbhuset, based in Umeå in Västerbotten. During this time the organization have reached an NU Score* of 65, which is 30 % better than the median.

Your NU Score's components

Follower Base
Interactions Per Post
Interactions Per Follower
Posts Per Week

Successful Posts


SSL-bollen byter färg! Från och med idag kommer alla SSL-matcher spelas med en neongrön boll som blir självlysande i höga farter. Publiken kommer således se den ännu bättre! Bollen finns att köpa på hemsidan. #viälskarinnebandy #klubbhuset

1 870 interaction points on 28 612 followers

Det budskapet håller vi med @zonefloorball om va?

1 641 interaction points on 28 612 followers

Bad Posts


I lucka 10 hittar ni @galantecarlstrom nya innebandyklubba! Tack Pinkelina! #julekule #viälskarinnebandy #klubbhuset

437 interaction points on 28 612 followers

Lucka 17! #julekule #viälskarinnebandy #klubbhuset

441 interaction points on 28 612 followers

Interactions per post

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What is the NU Score?

The NU Score (acronym for Nischad Utbildning) is a quality measurement developed by us, Nischad Utbildning. It's a value between 0 and 100, based on the latest 3 months of activity in social media. The NU score is based on the following:

  • Engagement. A measurement of how engaged your followers have been. By engagement we mean liking, commenting or sharing your posts. A comment means more than a simple like, a share means more than a comment.
  • Follower Base. How big is your potential? A big engagement means nothing without a sizeable and relevant audience.
  • Frequency. How often do you post? The social networks' filter algorithms prefer a steady stream of interesting content.

A regular company/organization should have a NU Score of at least 50. A value below 50 tells you something have to be done to improve your social media activities.