Instagram analysis of

Hilleberg The Tentmaker

Nischad Utbildnings' social media analyst Rickard Eriksson have analyzed the last 3 months of Instagram efforts by Hilleberg The Tentmaker, based in Östersund in Jämtland. During this time the organization have reached an NU Score* of 65, which is 30 % better than the median.

Your NU Score's components

Follower Base
Interactions Per Post
Interactions Per Follower
Posts Per Week

Successful Posts

Hilleberg The Tentmaker

Christine Luthi and her husky team resting on their tour or the Fullusfjell National Park in Norway. . #hillebergthetentmaker #hilleberg #explore

2 974 interaction points on 26 615 followers
Hilleberg The Tentmaker

With an ideal combination of strength and spaciousness, the Saitaris has a remarkable range of use. It’s at home anywhere from mountaineering basecamps to more leisurely trips. Photo: @shuta75 #hillebergthetentmaker #hilleberg #explore

2 392 interaction points on 26 615 followers

Bad Posts

Hilleberg The Tentmaker

If you didn’t get your catalog yet, get it now at the link in our profile ???????? @hilleberg_the_tentmaker #hillebergthetentmaker #hilleberg

349 interaction points on 26 615 followers
Hilleberg The Tentmaker

We’ll leave the light on for you. Photo: @toseeg . #hillebergthetentmaker #hilleber #explore

555 interaction points on 26 615 followers

Interactions per post

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What is the NU Score?

The NU Score (acronym for Nischad Utbildning) is a quality measurement developed by us, Nischad Utbildning. It's a value between 0 and 100, based on the latest 3 months of activity in social media. The NU score is based on the following:

  • Engagement. A measurement of how engaged your followers have been. By engagement we mean liking, commenting or sharing your posts. A comment means more than a simple like, a share means more than a comment.
  • Follower Base. How big is your potential? A big engagement means nothing without a sizeable and relevant audience.
  • Frequency. How often do you post? The social networks' filter algorithms prefer a steady stream of interesting content.

A regular company/organization should have a NU Score of at least 50. A value below 50 tells you something have to be done to improve your social media activities.