82

Instagram analysis of

Malmö FF

Nischad Utbildnings' social media analyst Rickard Eriksson have analyzed the last 3 months of Instagram efforts by Malmö FF, based in Malmö in Skåne. During this time the organization have reached an NU Score* of 82, which is 64 % better than the median.

Your NU Score's components

Engagement
53
Follower Base
100
Frequency
100
Followers
73,7K
Interactions
84,2K
Interactions Per Post
3,5K
Interactions Per Follower
1,1
Posts Per Week
15,2

Successful Posts

Malmö FF

Vinnare! ????✌️ #MalmöFF

7 514 interaction points on 73 681 followers
Malmö FF

Säg hej till vår nya nummer 2️⃣2️⃣, Isak Ssewankambo! ???? @icekambo #MalmöFF

6 780 interaction points on 73 681 followers

Bad Posts

Malmö FF

???? Carlos Strandbergs 2–0-mål i tre bilder ???????? #MalmöFF

1 140 interaction points on 73 681 followers
Malmö FF

1️⃣2️⃣0️⃣0️⃣0️⃣! ???? Gå till MFF.se och köp ditt årskort idag – länk finns i bio! #MalmöFF

1 851 interaction points on 73 681 followers

Interactions per post

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What is the NU Score?

The NU Score (acronym for Nischad Utbildning) is a quality measurement developed by us, Nischad Utbildning. It's a value between 0 and 100, based on the latest 3 months of activity in social media. The NU score is based on the following:

  • Engagement. A measurement of how engaged your followers have been. By engagement we mean liking, commenting or sharing your posts. A comment means more than a simple like, a share means more than a comment.
  • Follower Base. How big is your potential? A big engagement means nothing without a sizeable and relevant audience.
  • Frequency. How often do you post? The social networks' filter algorithms prefer a steady stream of interesting content.

A regular company/organization should have a NU Score of at least 50. A value below 50 tells you something have to be done to improve your social media activities.