66

Instagram analysis of

Malmotown

Nischad Utbildnings' social media analyst Rickard Eriksson have analyzed the last 3 months of Instagram efforts by Malmotown, based in Malmö in Skåne. During this time the organization have reached an NU Score* of 66, which is 32 % better than the median.

Your NU Score's components

Engagement
56
Follower Base
61
Frequency
80
Followers
12,7K
Interactions
126,1K
Interactions Per Post
751
Interactions Per Follower
9,9
Posts Per Week
9,3

Successful Posts

Malmotown

Here´s a quick look at the nine photos you guys liked the most in 2017. Thank you for sharing your Malmö with us! Hope all of you had a wonderful start to 2018. ???? #malmotown

2 263 interaction points on 12 692 followers
Malmotown

Turning Torso looks even more stunning at night. ⭐ What do you think? By @ossiankolsson #malmotown

1 666 interaction points on 12 692 followers

Bad Posts

Malmotown

Colorful passage in central Malmö. ???????? by @kaptain.kenny #malmotown

262 interaction points on 12 692 followers
Malmotown

The weather in Malmö these January days calls for a nice indoor hangout spot. Why not stop by Boulebar Drottningtorget????????? A perfect "Little Saturday" activity. See more in today´s stories. ✨ #malmotown

317 interaction points on 12 692 followers

Interactions per post

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What is the NU Score?

The NU Score (acronym for Nischad Utbildning) is a quality measurement developed by us, Nischad Utbildning. It's a value between 0 and 100, based on the latest 3 months of activity in social media. The NU score is based on the following:

  • Engagement. A measurement of how engaged your followers have been. By engagement we mean liking, commenting or sharing your posts. A comment means more than a simple like, a share means more than a comment.
  • Follower Base. How big is your potential? A big engagement means nothing without a sizeable and relevant audience.
  • Frequency. How often do you post? The social networks' filter algorithms prefer a steady stream of interesting content.

A regular company/organization should have a NU Score of at least 50. A value below 50 tells you something have to be done to improve your social media activities.