71

Instagram analysis of

ZoneFloorball

Nischad Utbildnings' social media analyst Rickard Eriksson have analyzed the last 3 months of Instagram efforts by ZoneFloorball, based in Mölnlycke in Västra Götaland. During this time the organization have reached an NU Score* of 71, which is 42 % better than the median.

Your NU Score's components

Engagement
51
Follower Base
69
Frequency
100
Followers
20,5K
Interactions
114,4K
Interactions Per Post
748
Interactions Per Follower
5,6
Posts Per Week
21,2

Successful Posts

ZoneFloorball

What LTD EDT do you have? #zonefloorball

2 064 interaction points on 20 508 followers
ZoneFloorball

The AIRLIGHT 17/18. One stick missing. Released soon. Ready?! #zonefloorball

1 653 interaction points on 20 508 followers

Bad Posts

ZoneFloorball

Enjoy our full assortment in our CONCEPT STORE in Mölnlycke, Sweden. Enjoy. Get in our ZONE. #zonefloorball

296 interaction points on 20 508 followers
ZoneFloorball

Enjoy our full assortment in our CONCEPT STORE in Mölnlycke, Sweden. Enjoy. Get in our ZONE. #zonefloorball

335 interaction points on 20 508 followers

Interactions per post

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What is the NU Score?

The NU Score (acronym for Nischad Utbildning) is a quality measurement developed by us, Nischad Utbildning. It's a value between 0 and 100, based on the latest 3 months of activity in social media. The NU score is based on the following:

  • Engagement. A measurement of how engaged your followers have been. By engagement we mean liking, commenting or sharing your posts. A comment means more than a simple like, a share means more than a comment.
  • Follower Base. How big is your potential? A big engagement means nothing without a sizeable and relevant audience.
  • Frequency. How often do you post? The social networks' filter algorithms prefer a steady stream of interesting content.

A regular company/organization should have a NU Score of at least 50. A value below 50 tells you something have to be done to improve your social media activities.