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The most appreciated social channels in Dalarna

The social media analyst Rickard Eriksson has analyzed the last 3 months of social media efforts by 3 578 companies and organizations in Dalarna. This chart shows social channels with at least 1 000 followers.

The definition of the Appreciation Level

The Appreciation Level is the ability to create relevant and appreciated social content, so good that the followers show an active interest. The (or AL) is calculated based on the number of interactions (likes, comments and shares) per post, divided by the social channel's followers (the potential). The is shown in per mille.

In other words; 45,2 means that every post has been liked, commented on or shared by on average 45,2 per mille (or 4,52 percent of the followers).