Instagram analysis of

Försvarsmakten

Nischad Utbildnings' social media analyst Rickard Eriksson have analyzed the last 3 months of Instagram efforts by Försvarsmakten. During this time the organization have reached an NU Level* of 73, which is 23 % better than the average in Sverige.

Engagemang
54
Följarskara
100
Frekvens
58
NU-poäng
73
Followers
73,3K
Interactions
72,2K
Interaktioner Per Post
3,8K
Interactions Per Follower
1,0
Posts Per Week
3,3


Appreciation Level Ranking
Malmslätt#0
Östergötland#15
Sverige#393

Interaktioner per inlägg

The definition of the Appreciation Level

The Appreciation Level is the ability to create relevant and appreciated social content, so good that the followers show an active interest. The (or AL) is calculated based on the number of interactions (likes, comments and shares) per post, divided by the social channel's followers (the potential). The is shown in per mille.

In other words; 45,2 means that every post has been liked, commented on or shared by on average 45,2 per mille (or 4,52 percent of the followers).

This analysis was based on data fetched from Instagram 3 months ago