Instagram analysis of

Scania Group

Nischad Utbildnings' social media analyst Rickard Eriksson have analyzed the last 3 months of Instagram efforts by Scania Group. During this time the organization have reached an NU Level* of 76, which is 26 % better than the average in Sverige.

Engagemang
52
Följarskara
100
Frekvens
74
NU-poäng
76
Followers
393,1K
Interactions
1,2M
Interaktioner Per Post
13,7K
Interactions Per Follower
2,9
Posts Per Week
7,8


Appreciation Level Ranking
Pershagen#0
Stockholms län#31
Sverige#172

Successful Posts

Scania Group

Scania S 730 8x4 twin-steer tractor for heavy haulage. #NextGenScania #ScaniaV8

34 997 interaction points on 393 138 followers
Scania Group

The all new Scania CrewCab has been specifically tailored for emergency assignments, keeping both ergonomics and safety in mind. #ScaniaUrban

28 326 interaction points on 393 138 followers

Bad Posts

Scania Group

The all new #ScaniaUrban truck range is better for drivers, better for business and better for cities. Watch the film then discover more at nextgenscania.com.

3 861 interaction points on 393 138 followers
Scania Group

The launch of Scania’s next generation urban truck range is almost here. See it first on our Facebook page, 7 December. #ScaniaUrban

4 777 interaction points on 393 138 followers

Interaktioner per inlägg

The definition of the Appreciation Level

The Appreciation Level is the ability to create relevant and appreciated social content, so good that the followers show an active interest. The (or AL) is calculated based on the number of interactions (likes, comments and shares) per post, divided by the social channel's followers (the potential). The is shown in per mille.

In other words; 45,2 means that every post has been liked, commented on or shared by on average 45,2 per mille (or 4,52 percent of the followers).

This analysis was based on data fetched from Instagram 4 weeks ago