Instagram analysis of

Scania Group

Nischad Utbildnings' social media analyst Rickard Eriksson have analyzed the last 3 months of Instagram efforts by Scania Group. During this time the organization have reached an NU Level* of 75, which is 25 % better than the average in Sverige.

Engagemang
51
Följarskara
100
Frekvens
74
NU-poäng
75
Followers
363,9K
Interactions
878,2K
Interaktioner Per Post
11,0K
Interactions Per Follower
2,4
Posts Per Week
7,7


Appreciation Level Ranking
Pershagen#0
Stockholms län#23
Sverige#116

Successful Posts

Scania Group

Scania Interlink HD VIP bus by Svempas. #scania #bus

25 983 interactions on 363 889 followers
Scania Group

What would you haul with a new Scania R 520 V8? #NextGenScania #ScaniaV8 #trucks #instatruck #trucking

20 003 interactions on 363 889 followers

Bad Posts

Scania Group

What do reinforced fan belts, show trucks, and high fashion have in common? Svempa and Bea have the answer – a jacket like no other. See it at scania.com/griffinjacket

3 111 interactions on 363 889 followers
Scania Group

Getting on top of the construction industry just got a whole lot easier with our new #ScaniaTough range. See the live launch on Facebook or nextgenscania.com on 4 September.

3 238 interactions on 363 889 followers

Interaktioner per inlägg

The definition of the Appreciation Level

The Appreciation Level is the ability to create relevant and appreciated social content, so good that the followers show an active interest. The (or AL) is calculated based on the number of interactions (likes, comments and shares) per post, divided by the social channel's followers (the potential). The is shown in per mille.

In other words; 45,2 means that every post has been liked, commented on or shared by on average 45,2 per mille (or 4,52 percent of the followers).

This analysis was based on data fetched from Instagram 18 h ago