Instagram analysis of

Haglöfs

Nischad Utbildnings' social media analyst Rickard Eriksson have analyzed the last 3 months of Instagram efforts by Haglöfs. During this time the organization have reached an NU Level* of 74, which is 24 % better than the average in Sverige.

Engagemang
53
Följarskara
100
Frekvens
63
NU-poäng
74
Followers
42,4K
Interactions
18,0K
Interaktioner Per Post
1,5K
Interactions Per Follower
0,4
Posts Per Week
4,8


Appreciation Level Ranking
Jakobsberg#0
Stockholms län#50
Sverige#269

Successful Posts

Haglöfs

Kick back and relax, it´s Sunday.

2 306 interaction points on 42 353 followers
Haglöfs

It’s all downhill from here. #preparetoride

2 130 interaction points on 42 353 followers

Bad Posts

Haglöfs

It´s not Packman, it´s our beloved and loyal Combi Backpack. Perfect for any kind of forrest activities. Or just when you are a bit lazy and want to sit down for a while.

614 interaction points on 42 353 followers
Haglöfs

We wish you the best of holidays! Hopefully snowy and spent outside beating the elements. #happyholidays

652 interaction points on 42 353 followers

Interaktioner per inlägg

The definition of the Appreciation Level

The Appreciation Level is the ability to create relevant and appreciated social content, so good that the followers show an active interest. The (or AL) is calculated based on the number of interactions (likes, comments and shares) per post, divided by the social channel's followers (the potential). The is shown in per mille.

In other words; 45,2 means that every post has been liked, commented on or shared by on average 45,2 per mille (or 4,52 percent of the followers).

This analysis was based on data fetched from Instagram 3 weeks ago