Instagram analysis of

Malmotown

Nischad Utbildnings' social media analyst Rickard Eriksson have analyzed the last 3 months of Instagram efforts by Malmotown. During this time the organization have reached an NU Level* of 73, which is 23 % better than the average in Sverige.

Engagemang
57
Följarskara
70
Frekvens
97
NU-poäng
73
Followers
11,9K
Interactions
81,2K
Interaktioner Per Post
706
Interactions Per Follower
6,8
Posts Per Week
14,1


Appreciation Level Ranking
Malmö#10
Skåne#47
Sverige#351

Successful Posts

Malmotown

If there´s a pot of gold at the end of the rainbow, you´ll find it very close to Turning Torso in Malmö.

1 295 interaction points on 11 876 followers
Malmotown

A Christmassy puddle shot from Lilla Torg.

1 175 interaction points on 11 876 followers

Bad Posts

Malmotown

December is coming up and it’s time for a November throwback. Thank you for sharing your Malmö photos through #malmotown.

325 interaction points on 11 876 followers
Malmotown

Music fan anyone? Make sure to check out Folk å Rock. You´ll definitely find your new favourite album here! And don´t forget to visit their café.

332 interaction points on 11 876 followers

Interaktioner per inlägg

The definition of the Appreciation Level

The Appreciation Level is the ability to create relevant and appreciated social content, so good that the followers show an active interest. The (or AL) is calculated based on the number of interactions (likes, comments and shares) per post, divided by the social channel's followers (the potential). The is shown in per mille.

In other words; 45,2 means that every post has been liked, commented on or shared by on average 45,2 per mille (or 4,52 percent of the followers).

This analysis was based on data fetched from Instagram 2 weeks ago