Instagram analysis of

Malmotown

Nischad Utbildnings' social media analyst Rickard Eriksson have analyzed the last 3 months of Instagram efforts by Malmotown. During this time the organization have reached an NU Level* of 75, which is 25 % better than the average in Sverige.

Engagemang
57
Följarskara
72
Frekvens
100
NU-poäng
75
Followers
11,2K
Interactions
99,7K
Interaktioner Per Post
692
Interactions Per Follower
8,9
Posts Per Week
16,4


Appreciation Level Ranking
Malmö#6
Skåne#27
Sverige#195

Successful Posts

Malmotown

If there´s a pot of gold at the end of the rainbow, you´ll find it very close to Turning Torso in Malmö.

1 295 interaction points on 11 219 followers
Malmotown

Weekend is here. Greetings from Malmö.

1 262 interaction points on 11 219 followers

Bad Posts

Malmotown

December is coming up and it’s time for a November throwback. Thank you for sharing your Malmö photos through #malmotown.

325 interaction points on 11 219 followers
Malmotown

This wall in Davidshall sure makes a rainy day a bit more fun! By @majaek #malmotown

326 interaction points on 11 219 followers

Interaktioner per inlägg

The definition of the Appreciation Level

The Appreciation Level is the ability to create relevant and appreciated social content, so good that the followers show an active interest. The (or AL) is calculated based on the number of interactions (likes, comments and shares) per post, divided by the social channel's followers (the potential). The is shown in per mille.

In other words; 45,2 means that every post has been liked, commented on or shared by on average 45,2 per mille (or 4,52 percent of the followers).

This analysis was based on data fetched from Instagram 36 h ago