Instagram analysis of

Visit Stockholm

Nischad Utbildnings' social media analyst Rickard Eriksson have analyzed the last 3 months of Instagram efforts by Visit Stockholm. During this time the organization have reached an NU Level* of 81, which is 31 % better than the average in Sverige.

Engagemang
52
Följarskara
100
Frekvens
96
NU-poäng
81
Followers
155,1K
Interactions
512,4K
Interaktioner Per Post
6,2K
Interactions Per Follower
3,3
Posts Per Week
13,8


Appreciation Level Ranking
Stockholm#2
Stockholms län#4
Sverige#8

Successful Posts

Visit Stockholm

Today Stockholm woke up to a winter wonderland ❄️ See our live video from this morning + story for (many) more snowy photos!

23 378 interactions on 155 137 followers
Visit Stockholm

#Tbt to exactly one year ago when Stockholm experienced a snowfall record, with over 40 cm (15,75 inches) in 24 hours! It was the snowiest November day in 111 years. ❄️ We took this photo in Köpmangatan of Stockholm´s old town, Gamla Stan, on November 9th, 2016. #visitstockholm

22 563 interactions on 155 137 followers

Bad Posts

Visit Stockholm

New exhibition at design and architecture center of Sweden, @arkdesc! Norm Form displays provocative and challenging design through the work of 54 designers and artists whose work questions norms about how an object or place should look and function. Have you ever wondered why a woman’s bicycle is…

1 370 interactions on 155 137 followers
Visit Stockholm

One of many Stockholm gems for architecture lovers is @nobishotelstockholm by the award-winning Swedish design studio @claessonkoivistorune! Timeless, Nordic elegance - this is one of the beautiful stairwells in the hotel. #visitstockholm

1 558 interactions on 155 137 followers

Interaktioner per inlägg

The definition of the Appreciation Level

The Appreciation Level is the ability to create relevant and appreciated social content, so good that the followers show an active interest. The (or AL) is calculated based on the number of interactions (likes, comments and shares) per post, divided by the social channel's followers (the potential). The is shown in per mille.

In other words; 45,2 means that every post has been liked, commented on or shared by on average 45,2 per mille (or 4,52 percent of the followers).

This analysis was based on data fetched from Instagram 2 days ago