Instagram analysis of

Visit Stockholm

Nischad Utbildnings' social media analyst Rickard Eriksson have analyzed the last 3 months of Instagram efforts by Visit Stockholm. During this time the organization have reached an NU Level* of 82, which is 32 % better than the average in Sverige.

Interaktioner Per Post
Interactions Per Follower
Posts Per Week

Appreciation Level Ranking
Stockholms län#7

Successful Posts

Visit Stockholm

This week we´ve had cold winter temperatures in Stockholm, and on Wednesday we experienced an especially beautiful day with lots of sunlight, fog and (rime) frost! We found several great photos by some really talented Stockholm Instagrammers capturing this day through #visitstockholm, and thought…

13 907 interaction points on 165 289 followers
Visit Stockholm

Gamla Stan is Stockholm´s old town and one of the largest and best preserved medieval city centers in Europe. Exploring the winding cobblestone streets and alleys is a must, no matter the season! #visitstockholm

13 354 interaction points on 165 289 followers

Bad Posts

Visit Stockholm

A highly recommended winter activity is fika! Warm up after exploring the city with some tea or coffee, and preferably a sweet cake or pastry on the side. Last week we asked you for your favorite cafés, so here’s a list with some of the suggestions to bookmark for your next fika time in…

1 431 interaction points on 165 289 followers
Visit Stockholm

Have you ever tried ´lussekatter´? These sweet buns flavored with saffron and raisins are often shaped into ´Lucia cats´. In December, and especially around Lucia Day, you´ll find them in basically every café, bakery and grocery store around town. Yum! #visitstockholm

1 640 interaction points on 165 289 followers

Interaktioner per inlägg

The definition of the Appreciation Level

The Appreciation Level is the ability to create relevant and appreciated social content, so good that the followers show an active interest. The (or AL) is calculated based on the number of interactions (likes, comments and shares) per post, divided by the social channel's followers (the potential). The is shown in per mille.

In other words; 45,2 means that every post has been liked, commented on or shared by on average 45,2 per mille (or 4,52 percent of the followers).

This analysis was based on data fetched from Instagram 3 weeks ago